Press

Social media agency unliking 'evil' Facebook for good

stuff.co.nz 03/30/21

Facebook has grown to become a valuable and profitable tool for businesses around the world. But for some in New Zealand, the platform’s continuous lack of action to combat the spread of hate speech and misinformation has gone on too long.

When Covid met climate: activism in the age of lockdowns

stuff.co.nz 03/24/21

Youth-led climate action was the talk of the country, but then Covid-19 hit. Rather than going into hibernation, the movement turned to online activism – but is that enough?

Covid-19: Online 'pile-ons', harassment of community cases 'not OK' but not surprising

stuff.co.nz 03/03/21

Online “pile-ons” targeting Covid-19 community cases has been labelled unconstructive and “not OK”. But, sadly, it has become commonplace during the pandemic.

Coronavirus: Pandemic a unique opportunity for social media influencers to lead by example

stuff.co.nz 08/25/20

A single #ad from a macro-influencer can lead to increased sales for affiliated brands – after all, they’re called influencers for a reason. But do these public figures have a responsibility to share safe health messages during the Covid-19 pandemic?

Coronavirus: How to identify dangerous, fake Covid-19 news on social media

stuff.co.nz 08/18/20

Covid-19 rumours have been doing the rounds on social media for months, but they appear to have ramped up since cases re-emerged in the community. Brittney Deguara investigates how to spot a fake, and how to stop misinformation spreading.

Instagram tight-lipped on like removal progress

stuff.co.nz 10/22/19

It's been over three months since Instagram removed its vanity metric - the number of likes a post receives - as part of a trial in New Zealand. But the test's success - or potential failure - has been kept quiet.

Instagram's new announcement is 'bloody fantastic', but not everybody is happy

stuff.co.nz 07/18/19

The world of influencer marketing is about to get a whole lot more competitive. On Thursday, Instagram announced it was rolling out a test to New Zealand's 1.5 million users, removing the number of likes a post receives.