Inbound Marketing

What is an inbound marketing strategy? 

Many people have heard of inbound marketing but still come to us asking two questions a) what is inbound marketing? and b) what is an inbound marketing strategy?

Put simply, inbound marketing is a technique for drawing customers to your business by creating valuable content (such as blogs or emails) and experiences (such as chatbots) tailored to them. 

It’s more effective than traditional marketing because people are now paying less attention to TV ads, billboards and magazines and are spending much more time online. They crave a message that is personalised.

When we create an inbound strategy we strategically think about how exactly we draw your customers in and what are the interests, goals and challenges that we want to speak to. 

We then use digital marketing tools to attract, engage and delight your customers at every step of their buying journey - creating lasting impact that gives you a competitive advantage.

When people first find your product or service, use it, like it and then tell other people, it means that more and more people keep coming back. This creates a loop which HubSpot has termed the ‘flywheel’.

We make sure your flywheel spins how it should. We give you strategies that make an impact, they acquire and retain customers over the three phases of attract, engage, and delight.

When done well, this gives you the competitive advantage you need to grow. Over time, your flywheel gives you growth without feeling like you’re constantly having to work as hard as you can just to attract new customers.

How do you create an effective inbound strategy? If you’re keen to understand what strategies you should apply at each three phases of the flywheel in more detail, check out our ultimate guide to inbound marketing or have a chat with us.