What is an inbound marketing strategy?
Many people have heard of inbound marketing but still come to us asking two questions a) what is inbound marketing? and b) what is an inbound marketing strategy?
Put simply, inbound marketing is a technique for drawing customers to your business by creating valuable content (such as blogs or emails) and experiences (such as chatbots) tailored to them.
It’s more effective than traditional marketing because people are now paying less attention to TV ads, billboards and magazines and are spending much more time online. They crave a message that is personalised.
When we create an inbound strategy we strategically think about how exactly we draw your customers in and what are the interests, goals and challenges that we want to speak to.
We then use digital marketing tools to attract, engage and delight your customers at every step of their buying journey - creating lasting impact that gives you a competitive advantage.
Get People to Notice You
Speaking to your customer's goals and aspirations means that they’re more likely to be interested in what you have to offer.
Inbound marketing produces 54% more leads compared to traditional marketing.
Marketers who use inbound are 36% more likely to think that their marketing is effective compared to those who do not use it.
Keep them coming back
A 5% increase in customer retention can increase company revenue by 25-95%.
Inbound marketing improves retention by focussing on delighting customers. Even with a small increase in retention, you can grow.
Delighting people also builds an emotional relationship with your customers, which can increase their lifetime value by 306%.
Get what you want from your investment
Inbound marketing isn’t just effective at getting people to notice you, it saves you money in the long run.
Inbound marketing leads cost 61% less and campaigns also give you higher returns. This holds true across different company sizes and budgets.
Get The Right Tools
A good set of marketing tools is important for any business that wants to attract customers, engage with them the right way and then delight them.
HubSpot is world class inbound marketing software that helps you grow and many of its features are free.
How does inbound marketing work?
When people first find your product or service, use it, like it and then tell other people, it means that more and more people keep coming back. This creates a loop which HubSpot has termed the ‘flywheel’.
We make sure your flywheel spins how it should. We give you strategies that make an impact, they acquire and retain customers over the three phases of attract, engage, and delight.
When done well, this gives you the competitive advantage you need to grow. Over time, your flywheel gives you growth without feeling like you’re constantly having to work as hard as you can just to attract new customers.
How do you create an effective inbound strategy? If you’re keen to understand what strategies you should apply at each three phases of the flywheel in more detail, check out our ultimate guide to inbound marketing or have a chat with us.
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