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Socialike's Long-Form Content Writing Masterclass

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How we use Jarvis for Long-form content writing for eCommerce businesses.

 

Content is the bread and butter of any successful eCommerce business, and blogging can generate higher engagement and trust.

But you may be too busy focusing on other aspects of your marketing to generate content. Starting a blog from scratch is a lot of work, and it can be hard to get into the right groove at first. With all the other tasks on your plate, it's tough to find the time.

So, how can you make blog writing easier?

At Socialike we love incorporating tools to support content creation. The most effective tool we’ve found to do this is using an AI copywriting tool powered by machine learning. One of our favorites is Jarvis, an AI-driven platform that creates relevant, engaging online content for you and has been trained by expert marketers to generate effective copy that converts.

Sounds too good to be true? It’s actually a whole lot easier than you’d think! This blog post will show you how to use the platform to create long-form content for your eCommerce business.

 

Why use long-form content for your eCommerce business

Traditionally, most eCommerce businesses use short-form content to communicate with their customers. For instance, they would post a picture of their product with just a couple of lines about the product.

However, this isn't enough for today's online shoppers.

Today's consumer wants more than just a basic description of the product before they decide to purchase it.

This is why long-form content is essential for your eCommerce brand. A blog filled with compelling, in-depth articles about your company and its products can be an excellent way to engage your online community and increase interest in your products.

Blogs can also help your SEO and boost the number of visits you're getting to your website. If you take the time to write high-quality articles for your site, they will entice readers to come back again and again, boosting your website traffic and sales along the way.

 

What is Jarvis, and how does it work

Jarvis is an AI-driven software that’s trained to create original, creative and high-quality written content.

Developed to help cut your writing time down significantly, Jarvis’s developers consulted with the world’s best SEO and Direct Response Marketing experts to teach Jarvis how to write blog articles, social media posts, website copy, and more.

Jarvis will generate ideas for articles and then pretty much does the writing for you, giving you a fully completed article that you can post on your blog.

There are a few different pricing options, starting at as little as $29 USD per month. However, you’ll need to have either a Pro or BossMode subscription, priced at $109 and $119 USD per month for creating long-form blog content.

If you want to super-charge your content creation, we highly recommend going with the BossMode subscription. Although this might seem like an investment, it’s pretty much the cost of a single blog written by an external copywriter.

The difference between the Pro and the BossMode plans is that the BossMode plan will let Jarvis look back and read more characters than the Pro plan. This gives the AI better context to write higher-quality copy. BossMode enables you to use Jarvis commands, which gives you the ability to direct Jarvis on what you want to be written using a simple command.

'How to' on writing blogs with Jarvis: Socialike's three-step process

There’s more than one way to use Jarvis to write your blogs for you. However, this guide focuses on how we use Jarvis to get content written quickly.

Our process follows three steps:
  1. Do your topic and keyword research
  2. Use Jarvis to write your blog
  3. Proof the blog, make tweaks, and add a personal touch 
Do your topic and keyword research

Doing your keyword research is an important first step when writing blogs.
Keyword research enables you to ensure that you target your customers' interests and needs with your blog topics. It also helps you write about topics that are likely to boost your SEO.

We use SEMrush, which is an excellent tool for topic and keyword research. SEMrush will show you how many people are searching for those specific terms each month, as well as how much competition there is on Google's first page for that term.

If you're looking at a term with high monthly searches but not so much competition on Google's first page, this might mean it would be easier to rank higher than other competitors who are also trying to rank highly. On the other hand, if there are lots of people competing for a low-competition keyword, your site may need more work before it can

Use Jarvis to help write your blog for you.

If you’ve been reading along until this point, we’ll let you in on a secret, Jarvis actually just wrote the first half of this blog. That’s right, up until now, a robot wrote this blog post.

I’m Issey, and I write much of the content here at Socialike. For the past few months, I’ve been refining how to use Jarvis to get content quickly out the door. In this second part of the blog, I've taken the reigns to break down how I do it. Jarvis has still helped me out, but since this is my own process, it needs to come from the horse’s mouth, so to speak.

There's more than one way to have Jarvis write a blog for you, but I’m going to take you through the method I’ve found most effective, which is using Jarvis's recipe function.

  • What are Jarvis recipes?

Put simply, a recipe is a set of commands that will write the type of content you want.

There's a bunch of different recipes that Jarvis has programmed, but for the sake of this article we'll focus on the blog post recipe, which looks like this:

>write a brief for {TOPIC}

>write blog title ideas

>write an introduction

>write a blog outline

>write about {OUTLINE_ITEM_1}

>write about {OUTLINE_ITEM_2}

>write about {OUTLINE_ITEM_3}

>write a blog conclusion on {OUTLINE_ITEM_1}, {OUTLINE_ITEM_2}, {OUTLINE_ITEM_3}

Each sentence starting with ">write" is a different type of command. To run commands, you simply move your cursor to the end of the line and then press “Cmd + Enter” on Mac or “Ctrl + Enter” on Windows and Jarvis does the writing for you.

So, that's the recipe. Let's get cooking on how to write a blog!

  • Choose Jarvis recipe

First, things first, you want to choose your Jarvis recipe. Click on the "Recipes" page in Jarvis to see featured recipes. Hover over one of the Jarvis Featured Recipes and click 'Open recipe.'

Jarvis Recipes

  • Run Jarvis recipe

Now's the fun part, running the Jarvis recipe! This step is where your keyword research and topic planning are going to come into play.

Here, I've pretended that I'm going to write a blog about why cats are fantastic pets, which could be a good blog if your eCommerce business was selling pet food or pet accessories!

The first step I always follow is to populate the "keyword" area at the bottom

of the screen with 1-3 keywords of your choice.

Jarvis Keywords

Next, populate what topic you want Jarvis to write the brief for. Of course, since I’m writing about cats, I asked Jarvis to write me a brief about that.

Jarvis topic

Hit “Cmd + Enter” on Mac or “Ctrl + Enter” on Windows to run the command. Here’s the brief that Jarvis gave me, which I then copied and pasted into the “Content description/brief” box.

Jarvis content brief

You’ll notice it’s not always perfect, so feel free to tidy up what Jarvis spits out, just to make sure it’s accurate. However, for this example, I was happy enough.

I then ran the “write blog titles command”, which gave me the below titles:

Jarvis blog titles

Here, I liked the idea of writing a listicle, so I chose “10 reasons cats make good pets” and put that as my title.

Since I’ve got a brief and title now, it’s time to start writing! I ran the introduction command to get Jarvis to write an introduction for me, and here’s what I got:

Jarvis blog introductionYou might have noticed that I’ve placed “***” above this paragraph before I had him write the introduction. This “***” is a command which prevents Jarvis from looking back past a certain point in your content and helps prevent duplicate content and resets patterns for Jarvis to follow. I’ve found I use this a lot to focus Jarvis on the exact thing I want him to write about.

Next, I ran the “>write a blog outline” command, and Jarvis gave me the below:
Jarvis blog outline

I didn’t love this, I thought some of the points were a little too long, particularly towards the end, so I gave it a bit of a clean-up until it looked like the below. Again, this is an example, and when I’m writing a blog I want to publish, I might have been a bit more fanatical about making sure the blog points weren’t too similar to stop Jarvis repeating himself when I was writing.

Jarvis blog outline editedBut, all-in-all, that took me roughly 5-minutes, which is much quicker than stalking around the internet researching what exactly to write about. Better yet, that outline hasn’t been copied from another blog you’ve seen on the internet.

Now for my favorite part, writing! I have a specific way that I set Jarvis up to do this. I want to focus him on writing about each point that he’s outlined.
Jarvis writing points
Here’s what Jarvis wrote when I ran each “>write” command.

Jarvis blog write commandIf Jarvis has finished writing and you want to continue generating the content, place your cursor where you'd like Jarvis to write more and press the "Compose" button or use the keyboard shortcut “Cmd + J” on Mac or “Ctrl + J” on Windows.

And that’s pretty much the writing process. I would continue doing this for each point until I had an entire blog. Again, all-in-all the whole process there would have taken about 15-minutes.

After that, the last step is simply running the “>write a conclusion” paragraph, and you’re done.

Make tweaks and add a personal touch.

Of course, Jarvis is still a machine and a young one at that. As more people use the technology, he’ll become better at writing blogs (although he’s already pretty good!).

I’m a copywriter, and making sure a blog post is engaging and flows right is a big focus of mine. The last step I always do is go through what Jarvis has written and tidy it up a bit so it reads as best as it can. From my experience, a few good things to take away are:

  • Fact-check: Jarvis can spit out facts, which tend to be right most of the time! However, sometimes they’re not, so it’s worth checking. I’ve had instances where Jarvis has used facts that contradict each other.
  • Check for repeats: The one downfall about Jarvis is sometimes he can repeat himself, so make sure that you read through to pick up on any possible double-ups of sentences
  • Check for grammar: His grammar isn’t always perfect, so it’s worth doing a quick run through Grammarly or the like.

The first time I did this process, it almost felt too easy, like I was cheating at my job. However, I’ve found it’s improved my writing. Instead of spending a ton of time brainstorming and writing, my efforts are spent refining content and making sure it sounds just right.

 

The Take Home

With the time and energy that goes into writing a blog, it’s no wonder that many eCommerce businesses shy away from blogging. Blogging can be expensive and time-consuming, which is why Jarvis was created to help speed up the process.

Jarvis is worth an investment if you want to reduce the time it takes to write a blog for your eCommerce business. The AI-powered content creation platform can help you save hours of valuable time by writing blogs and other marketing materials with little human intervention.

If you’re keen to give Jarvis a try, you’re in luck! Sign up today and you can get 10,000 words to try Jarvis for free.

However, if you are looking for an easy way to start blogging without any hassle, Socialike can help. We’re experienced at creating content that helps boosts your SEO and brings more people to your website. Get in touch today!