2 min read

5 Tips For Lifting Your Email Marketing Game

Do you often create an email, release it out to your client database, then start working on the next one? If you're under the pump, it can be difficult to find time to properly track the metrics of your email marketing. To avoid high unsubscribe rates and increase engagement from the get-go, try out our tips for lifting your email marketing game.

 

Get Personal

Personalisation is key for increasing your email open rates and keeping your database engaged. But we don't just mean adding a first name merge tag - every marketer and their dog is doing that. If you really want to up your game, try a different way to personalise your emails.

You could send your audience marketing messages based on where they are in their journey, or even in the world. If they've been searching for specific products or services on your site, personalise your email with messaging that are actually relevant to what they're looking for.

 
Nurture Your Leads

Who are the people behind your email addresses? Once you get an idea of exactly who's out there lurking in your database but not engaging, you can create a strategy for converting them into a paying customer. Take a good look at your lead database and segment them based on their activity (or non-activity) within your business.

If they've subscribed to your content but haven't signed up for a trial or engaged with you directly, customising your emails with more about your company, and your product or service and how it will help them is key to increasing your conversion rates.

 
Include A Mix Of Content Types

Everyone engages with content differently - some prefer watching videos, others prefer reading blogs and white papers. That's why it's essential to include a mix of content in your marketing emails.

The type of content you choose to use will depend on the message you want to communicate - for example, if you have a more complex topic that requires a bit more discussion and explanation, a white paper or e-book is ideal. To really capture you’re audience's attention, you can also utilise visual assets such as infographics or animation.

 
Include Strong CTA's

Now that you've got engaging content that's personalised to the different segments of your database, it's time to think about what you are hoping to achieve from your email. Is it e-book downloads? Is it contact form submissions? Is it an online purchase? Whatever your goal is, the CTA needs to be loud and clear so that you can achieve it.

It's all well and good to provide interesting images and text, but if you're hoping for sales from it, you'll need to include a button that just screams 'click me!' Including a CTA seems obvious, but it can often be buried in amongst your content. You can also have too many CTAs which just confuses the reader, so it's important to get it right.

 
Automate Your Emails

Automated emails are a great resource to keep up the communication with your leads and customers throughout their journey. Particularly useful for e-commerce businesses, abandoned cart reminders are an example of an email automation that can be extremely beneficial to your business.

Around 70% of online shoppers abandon their cart, but if you have an automation email set up to touch base with these shoppers, you could increase your sales without even lifting a finger! Whether it's a discount on their cart, or a message that the item they were looking at is selling out fast, setting up an email that is triggered when they abandon their cart is a smart move.

If you want to lift your email marketing game, try out these tips and let us know how you get on. We're happy to grab a coffee and chat about how we can step in and give you that extra support you need with your email marketing efforts.

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