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Head to any social media platform and influencers are out in full force, promoting products and showcasing their PR hauls. Influencer marketing has...
Let’s face it, there’s a lot of digital marketing tools out there. If you’re trying to market your business and see results, it can be overwhelming to know which tools are worth it and which ones are not.
At Socialike, we’ve been around the block when it comes to digital marketing tools. We know which tools are worth the investment and which ones are worth skipping. We know that even with the best tools, you need the right person behind the wheel driving your marketing strategy to see results.
But, if you are going to invest in some digital marketing tools, which ones should you go for? Some tools are foundational, and seem like a no brainer, whiles others are more specialized and may require a bit more knowledge to get them humming like you need.
To get you started on selecting the right tools, we’ve outlined 12 digital marketing tools you should be using in 2021 to help you take your marketing to the next level.
Price: Free to US$3,200/month depending on your plan
What it is: CRM with sales, marketing, customer service and CMS features
A must have in our eyes, HubSpot is an all-in-one marketing and sales software that helps with attracting, engaging, and delighting your customers at every step of their journey.
With a free CRM and a wide variety of tools, you can use HubSpot to host web and landing pages, create blogs and email sequences, and manage interactions with your leads and customers—all while analyzing the success of the campaign and tracking user behavior.
If you’re wanting to see if HubSpot is right for you, give us a message, Socialike is a certified HubSpot partner, so we can easily steer you in the right direction if you’re wanting to give it a go.
Price: Starts at US$119.95/month
What it is: Search Engine Optimization
Keen to make sure you’re easy to find? If you’re wanting to appear early on in search engine results, SEMRush is a great tool to use. It’s an all-in-one suite for improving online visibility and discovering marketing insights, including Search Engine Optimization (SEO), pay-per-click (PPC), social media, and content marketing campaigns.
Price: Free to US$299/month depending on your plan
What it is: Content and audience insights
Want to get the most out of your content? BuzzSumo is a cloud-based platform that helps you discover the best engagement, content, and outreach opportunities across social and search, across four areas: Content Discovery, Content Research, Media Monitoring, and Influencer Research.
Price: Free to US$30.49/month depending on your plan
What it is: Project Management
Your one stop project management tool, Asana can help replace the slew of emails, spreadsheets, and sticky notes on your desk. Use Asana to create a comprehensive list of tasks, share details on actions that are required, and set deadlines for the whole project.
Price: Free to US$12.95/month for teams or custom enterprise pricing
What it is: Content creation
Need a graphic designer but don’t want the high price tag? Do it yourself with Canva. Canva is a free graphic design platform that's easy to use and great for making invitations, business cards, Instagram posts, and more.
Price: Free to US$230/month depending on your plan
What it is: Lead capture and conversion
If you need to boost the conversion rate on your website, look no further than ConvertFlow. You don’t need any coding skills to effectively create, personalize, and launch landing pages, forms, surveys, quizzes, sticky bars, and popups from one simple platform.
Sign up to ConvertFlow to get started converting!
Price: From US$38/month you may also be able to score one of their lifetime package deals for US$197 – worth it in our opinion.
What it is: Social Media scheduling and management
You’ve got lots of social media accounts, but you need just one tool to help you manage when you post make a post all of them. Hero Post is the best tool for you to take control of your social media. Manage posts, engage with your chosen audience, track and analyze performance.
Price: Starts at US$29 per month
What it is: Content creation and copywriting
Writing marketing copy can be time-consuming and hard. You need to get the right tone, use the correct keywords and make it sound natural at the same time as staying on topic. Conversion.ai uses learning algorithms to understand what works in online marketing so you can get better results from your campaigns without wasting time trying out different strategies yourself!
Sign up to Conversion.AI today and enjoy 10,000 bonus credits
Price: Starts at US$97/month
What it is: Online advertising and Google PPC optimization
Description: A complete AdWords management toolkit, Opteo aims to make Google Ads management easier and more effective. Opteo continuously monitors AdWords accounts for statistically significant patterns. When something important comes up, Opteo suggests an improvement backed up by real data. Opteo also includes a set of tools to help you manage accounts, monitor performance, browse segments, track budgets, and get alerts when important changes happen.
Task Automation: Opteo analyzes the performance of your AdWords campaigns and defines the tasks needed for better efficiency and budget control - it organizes tasks in an easy-to-view dashboard.
Improvement Suggestions: Opteo’s sophisticated algorithm monitors data in real-time and suggests improvements via notifications, improvements can be analyzed by the user, and instant decisions can be made.
One-Click Changes: Opteo’s user-friendly interface and notification system allow users to make instant real-time changes that affect the relevance and effectiveness of campaigns with just one click.
Price: Free plans to US$289/month depending on your plan
What it is: Data reporting and analytics
Description: Having multiple digital marketing tools often means you often have to look in different places to see all your performance data. If you want to pull all your KPIs into one place, Databox is a great tool to do so. You can view all your performance data in one place and even mix and match metrics from different sources in one Databoard so you’re able to get cumulative, actionable insights to improve your marketing.
Easily calculate important business KPIs: Always wanted to combine two data sources together? You can with Data Calculations. No coding or spreadsheets involved, create new metrics, conversion rates, ROI, and much more.
Price: Free to US$989/month depending on your plan
What it is: Website Optimization
Where are the hot spots on your website? Most “website optimization” tools will tell you how many people are coming to your website, but few will show you what they’re actually doing there. Hotjar shows you how people are behaving on your website and allows you to collect feedback from visitors.
See what your website visitors have been up to with a 30-day free trial.
Price: Plans start at Free and tier up depending on the size of your database
What it is: eCommerce marketing platform
Klaviyo is a marketing automation platform focused on email and designed for eCommerce. Klaviyo allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails.
Want better emails now? Sign up for Klaviyo.
Selecting the right digital marketing tools can be the make or break for executing a well-thought-out marketing strategy. Although there’s a bunch of tools out there, if you’re not using them correctly, or missing a few key ones you’re likely wasting time, effort and energy better put into other aspects of perfecting your marketing.
That’s why your best tool yet might be the right marketing partner. Having someone who knows how to select the right tools for you and implement them for you can be the best decision that you make to improve your marketing.
Got a question about which tools might work best for you? Get in touch with us! We take our marketing tools seriously and can chat about which are right for you.
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