Head to any social media platform and influencers are out in full force, promoting products and showcasing their PR hauls. Influencer marketing has its place, but given that 63% of marketers have had an experience involving fake influencers, you need to...
Buy Now Pay Later schemes have been featured in the news a lot recently, but the validity of their use depends on who you're speaking with. On the one hand, they're an easy way for consumers to make a purchase without forking out the entire amount at...
With the rise of inflation, out of control living costs, and an impending recession, the outlook for New Zealand businesses isn't great.
During tough times, businesses look to cut costs, and often the first thing to go is the marketing budget. But...
If you've got a steady stream of traffic to your website but no one's buying, it might be time to look into using retargeting ads. Given that around 92% of people who first visit your website aren't yet ready to purchase, retargeting ads are a great way...
Good web copy can be the difference between someone who’s just visiting your website, and someone who actually becomes a customer. Well-written copy draws 7.8 times more traffic to your website, so it’s worth making sure your copy is on point. To help...
You might have seen us in the news recently talking about the danger that social media giant TikTok poses to our data - and our lives. Considering the fact that two young children recently died when performing a TikTok 'challenge' that appeared in their...
Did you know that eCommerce businesses lose around $18 billion in sales per year due to abandoned carts? And that last year alone, the estimated value of products abandoned in online carts was $4 trillion? Those are some pretty staggering numbers. If you...
Do you often create an email, release it out to your client database, then start working on the next one? If you're under the pump, it can be difficult to find time to properly track the metrics of your email marketing. To avoid high unsubscribe rates...
In a bid to take on the social media behemoth that is TikTok, a few of the other social platforms are seriously rethinking their approach. Instagram in particular has just released a brand new full-screen Home feed that's giving us major TikTok vibes....
Are you finding it hard to keep on top of everything as a social media manager? It can be difficult to stay productive, especially when most of your role requires you to be using apps that are designed to be distracting. To help you boost your...
